I don't understand your assertion that a new model of digital camera "outdates" the previous model - it's still a perfectly good camera. It doesn't stop working all of a sudden. No, it doesn't but the moment the digital item becomes outdated, most people just throw it out and buy something newer. I doubt most people buy a digital camera to keep for 10 years or something. You're not insidious mice, you just happen to like the aesthetic of an old camera, and the process of developing. People who buy digital cameras aren't being tricked by marketing departments - they enjoy taking pictures without having to deal with what is, to them, the incovenience of changing film and time-consuming processing. They like being able to take a few pictures until they get it absolutely right. Why is your preference better than their preference? I'm the person who, with some other people, wrote letters to the governor requesting that they change the YOM law which is a law for old cars and using old license plates. The cut-off date for YOM in California is 1962: http://reviews.ebay.com/DMV-clear-Ca...:-1:LISTINGS:4 I think your dislike of digital comes from two sources: One, you don't like the idea that a technology that was formerly the province of artists and the jetset is now available to "common people"; and two, you've got some notion that if you don't have the absolute pinnacle of technology, the snobs are going to start whispering. Buy a Rolleiflex, problem solved. Perhaps.