I mean, they've done the 30% thing before, so it wasn't a surprise. Interesting marketing.
Yeah I messaged customer service yesterday as I got a “Today only, time for thirty!” (30% off) email, as I’m sure you all did, and made two quick purchases, but when I went back an hour later (still well before midnight) to add an Ojai it had dropped to 20% with no explanation, and by the time customer service got back to me the Ojai sold out in my size