IMO it *ALL* depends on how well Zynga can break off mommy's titty (Facebook). I don't have great faith that they can, at least, not compared to more nimble competitors who already have platform neutral systems in place. I guess though, with all that money they raise, they can just buy their way out of trouble from competitors for a while. *shrug Way it seems to me, even with all the buzz, Zynga is going to be a long term loser just like Nintendo. Of course, I'm rarely correct, about anything.