- Sep 16, 2012
- Reaction score
I was trying to move volume at a discount.Steve Levitt did research with prostitutes and in exchange for their interviews, he gave them some strategic advice based on his results. I believe the advice was almost always that they should charge more as their prices were well below the profit maximizing price.
I think that probably applies here. When a BJ is priced at .25, people gonna be suspicious. Something ain't right and even if it all checks out, wouldn't most of your customers probably rather splurge on a $5 bj instead?