I'll be switching to another department in my university next year. It's an effective promotion, slightly higher salary, but much less working hours. My current rank is "Lecturer" for the English Language Department where I teach 18 credits (18 hours a week of class). I would be switching to the Whole Person Education Dept. and be lecturing Exercise Science 4 hours a week, Coaching in the gym 4 hours a week, doing staff development training 2 hours a week, 1 hour a week of fitness clubs, and administrating winter/summer traveling camps. Due to my qualifications in this subject are just my B.S. degree and a professional certification from the NSCA, they don't want to me to keep my title of "Lecturer". They want me to be an "Instructor" or "Associate Lecturer". Do you think this is a big deal? I'm not sure how hard I should push to keep my title, or if it even matters at all. I do have other options for employment if push came to shove.