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Would you entertain the possibility that your colleagues simply didn’t use the word in your presence? You’re only 30 posts in here, but it’s already pretty clear you’re not particularly receptive to new ideas, and outright hostile to experiences beyond your own. I could understand if those you worked with chose not to bother with the hassle.Again, I spent 30 years in corporate business most of that in the most innovative industry on the planet. Word was never used.
When you’re working at all levels in the organization and often the same with the companies you sell too and you work for several companies solving differing operational issues that go to the heart of strategy and execution, not likely....buts it’s possible.Would you entertain the possibility that your colleagues simply didn’t use the word in your presence? You’re only 30 posts in here, but it’s already pretty clear you’re not particularly receptive to new ideas, and outright hostile to experiences beyond your own. I could understand if those you worked with chose not to bother with the hassle.
I was browsing for new ties & randomly came across them, didn’t know it was a thing.I wonder how they feel, and how they catch the light in real life. Can’t imagine they’d be particularly pleasant to wear. That said, I don’t hate the matching face masks that go with some of them (though I’m not sure I’d want to match a mask to my tie)
Ooh the arrogance.It's been said many times before that intelligent people are aware of the limits of their knowledge. I can't imagine thinking that I, alone, know everything that happened in business boardrooms in all industries and all sectors for the last thirty years.
Best post I’ve read. I don’t think it’s a passing trend either because it’s deep in some portions of consumer psyche whether it’s a real problem or perceived. The markets will shake it out one way or the other.Saying that sustainability is the "buzzword of the decade" seems to imply that it's just a passing trend. I disagree. I think it simply speaks to the fact that consumers have become more aware of how their consumption habits affect the planet and want to be more conscientious with what they purchase. If anything, it's likely to become more important in the coming years.
"Sustainability" is undoubtedly used as a marketing tool but I don't see that as a bad thing as long as these companies are actually making their supply chains more sustainable (which, I am aware some aren't). It will surely not solve the problem, but bringing visibility to the issue is part of the battle.
Good summary. I’m nearly certain all CEO’s are currently talking about or giving lip service to it, because the buzz, whether real or imagined is unavoidable. I appreciate the rational summary.This thread was always weird and it has really, really jumped the shark. My two cents.
- I have talked to many Fortune 1000 and FTSE 100 CEOs and CXOs over the years about corporate strategy both in a practitioner and consulting role. Sustainability and innovation are on their minds. The job of a CEO is to maximize capital allocation to generate the best impact, and Western consumer sentiment has clearly shifted to this regardless of industry.
- The role of business has evolved relative to consumer expectations. The role of a business is no longer to maximize profit for stakeholders. Please note I am not taking sides and do not want this to turn into another pissing match about economic theory and how interventionist one should be.
- GenZ has repeatedly said that they want mission-driven, meaningful work ahead of maximizing profit and income. As this generation enters the workforce in higher numbers, businesses will adapt simply because leaders are rotating out.
- Sustainability isn't a buzzword. Yes, corporate messaging absolutely has rotated to embrace it more, but any good business reacts to the market conditions. I see the cause and effect reversed in some arguments here.