I like how they tell you, in bold no less, that models are wearing altered garments. I mean, I'm sure we've all realized most brands often do this for models (not always though, sometimes I've been puzzled with seeing things that don't even fit their own model in basic places), but it's rarely specified.
Although my personal favourite is a couple of looks I've seen (I think from Artisan Lab) with near-ankle pants on the model, and a note in the description saying "the pants have been altered for the model, they are full length", almost seeming to acknowledge that their own modeled look was in fact bad and could scare customers away.
I think they do it to drive people to Custom Made.