- Nov 23, 2016
- Reaction score
Very strongly disagree. I became a susu fan almost instantaneously. Customer service was just that good. SM can’t even offer free returns. Even in North America seem very substandard compared to the entire susu experience.Actually prefer SM over SS at this point
Susu instore experience is very premium. When you sell a premium product, you need to create that experience through all channels. SM does none of that. SM store look like Men’s Warehouse store. SM doesn’t have campaigns like susu and the online store is very inferior in selling an experience on par with susu. Even SM models are very generic and selling 1 product, whereas Susu sells the entire “look”, not just a jacket.
Susu has had crazy sales with unbeatable pricing. SM has been very mediocre in terms of sales that they can’t even match susu prices at those sale times. So I keep getting more heavily invested with susu.
SM has done nothing enticing me to even buy 1 suit. Not through pricing and not even their designs. At this point I’m not looking for a Grey or charcoal suit. SM does very little outside norms. And it is widely suggested to novice shoppers as their first suit (which I’m not even sure how good they are). Susu is always worth the premium as it is a brand that has always given me everything that I need.
It has come to the point that I even convinced other people to “downgrade” to susu, because frankly their $2000 designer suits becomes harder to justify.
Talking about bespoke, it’s not exactly what it’s hyped out to be (after I discovered susu) I’ve tried that route. Every suit comes out different. Again this is personal, my bespoke tailor was a letdown, in terms of Design, fit and pricing. With susu I know exactly the fit I’m going to get even 5 year later. I just need to stay fit (the reason I do). My bespoke tailor is just as happy to do minor adjustments as long as I am happy.
As someone heavily invested in Susu, there is very little SM does better. There was no reason to switch.
To tell it frankly, Susu sells an experience. Not the product. It has saved me money, but considering that I spend atleast $10k every year on susu, I highly doubt it. I can never imagine spending $10k on clothes. But it’s all susu’s fault and value proposition.