I don’t think it damages their brand. I think it’s literally just a way to clear out old inventory, especially stuff that’s seasonal. Remember, most guys don’t shop and they make purchases based on needs at the moment. If my wife insists I need a new suit so we can plant her Aunt Gertrude this week, I don’t have time to wait for an outlet. The outlets to me are more for those of us “in the know.” I doubt many of their customers realize the outlets even exist.I subscribe to the canadian newsletter (and then get those horible NSFW ads) but when I get notified for the outlet, it seems people have already gone at it for like 1 or 2 days which is very wierd.
No one knows, but i think they will go back to yearly outlets, if they do one at all. I has provided them with loads of cash, but has severely damaged their brand.Susu was the only brand I would purchase safely knowing discounts were not gonna happen. With all the utlets that happened, 1) i spent my budget on the stuff i wanted at discount and 2) im gonna avoid spending full price on susu stuff unless i fall in love with it!