Suitsupply NYC

[Noblekostas]

This is not safe for work material, nor material that I would want anywhere near the kids I don’t have. Sex is nice and healthy but the only thing I see is tongues like in that “Date Movie”.

inclusivity is fine as I am inclusive myself, but this is not the new normal I want to be a part of. Can you imagine the smell by the way?

 

[dieworkwear]

I agree this isn't something I would want children to see. But I assume that children are not getting this email or checking Suitsupply's website. I think I would have more of a problem with it if it was plastered on billboards.

I personally don't have a problem with sexual imagery as long as it's healthy. I do generally find Suitsupply's ads to be corny -- the whole "men in suits having sex" thing seems really corny and cliche -- but corniness is different from being morally offensive. As far sexual imagery in fashion goes, this seems like one of the better executions.

 

[Noblekostas]

I suppose it depends on the perspective, someone else said they saw this in a massive billboard.

I don’t know for me it gives out a porno vibe and I think the timing is pretty bad. And working there I saw a lot of examples of misogynistic behavior from the male staff. I expected better based on their campaigns. Anyways!

 

[porscheguy]

I know there history of provocative ads, and it’s no big deal to me. This one however feels a bit cringey, because the participants appear to be playing a role. Maybe that’s the intent? I’ll just ignore it.

 

[archipel]

I agree this isn't something I would want children to see. But I assume that children are not getting this email or checking Suitsupply's website. I think I would have more of a problem with it if it was plastered on billboards.

I personally don't have a problem with sexual imagery as long as it's healthy. I do generally find Suitsupply's ads to be corny -- the whole "men in suits having sex" thing seems really corny and cliche -- but corniness is different from being morally offensive. As far sexual imagery in fashion goes, this seems like one of the better executions.

I live in The Netherlands and I saw these posters today on billboards on the street

 

[ryanohare]

Better cancel that DB hopsack Jort I ordered for my 7 year old now I guess.

 

[notdos]

While I’m not a fan of the ad, it definitely got my attention...

Phillip

 

[zewill]

Received that in today’s newsletter... finally understood what other people meant when they described the previous NSFW tadteless ads from susu. I honestly was pretty surprised by it, and kind of damaged the image I had from them. In the past years when you would mention suit supply people acknowledged a good brand with good products. I don’t really wanna be associated with those ads .. imagine the reactions from people who congratulate you on fit, you mention it’s susu, and they say ’oh that brand that advertises for horny 20 year olds’.
definitely dont have the same reading as @dieworkwear ...
this is not a roger ebert analysis we are looking for

 

[dieworkwear]

Received that in today’s newsletter... finally understood what other people meant when they described the previous NSFW tadteless ads from susu. I honestly was pretty surprised by it, and kind of damaged the image I had from them. In the past years when you would mention suit supply people acknowledged a good brand with good products. I don’t really wanna be associated with those ads .. imagine the reactions from people who congratulate you on fit, you mention it’s susu, and they say ’oh that brand that advertises for horny 20 year olds’.
definitely dont have the same reading as @dieworkwear ...
this is not a roger ebert analysis we are looking for

At least for me, I don't find the ads so much tasteless as I find them to be cringey. But that imagery has long been associated with Suitsupply. I agree that, if a company I shopped at made those ads, I would be put off, just because it's kind of cringe. Only saying that, as far as sexual imagery in fashion goes, this is not offensive to me.

 

[jamie411]

Question for the crowd - what happened to the product measurements on the website? I can only find the Size Finder and Body measurements... Did they get rid of it, or am I missing it somewhere?

 

[dieworkwear]

Looked through more of the campaign images and this is really inappropriate

They picked stitched a dart

 

[porscheguy]

Received that in today’s newsletter... finally understood what other people meant when they described the previous NSFW tadteless ads from susu. I honestly was pretty surprised by it, and kind of damaged the image I had from them. In the past years when you would mention suit supply people acknowledged a good brand with good products. I don’t really wanna be associated with those ads .. imagine the reactions from people who congratulate you on fit, you mention it’s susu, and they say ’oh that brand that advertises for horny 20 year olds’.
definitely dont have the same reading as @dieworkwear ...
this is not a roger ebert analysis we are looking for

Something to keep in mind. I’d bet 90% of the men’s suits sold in the us are through men’s wearhouse, jos a bank, and Macy’s or JC Penny. They’re poorly fitted glued together suits that will last 2-3 weddings and funerals before the owner gets too fat for it and his wife sends him back to buy another. I only stumbled onto SuSu a year ago through YouTube because even the “slim fit” offerings at most places are still too big around my stomach (I’m 42 around the shoulders, and a 32 waist.). I said in a previous post that their ad isn’t inappropriate, it’s just cringey. It’s not going to stop me from buying their products. And since the vast majority of people don’t even know about SuSu they’re not gonna care. Judging people based on their brand of clothes is middle school behavior anyway. If someone truly wants to hold that against you, to hell with them anyway.

 

[EthansAlley]

Question for the crowd - what happened to the product measurements on the website? I can only find the Size Finder and Body measurements... Did they get rid of it, or am I missing it somewhere?

@jamie411 I’m also disappointed that SuSu got rid of the size charts. It’s been at least a year since they stopped posting the size charts. I often ask them for it through the online chat, and a lot of times SuSu tells me it’s not available to send me. On some items, they send me the measurements upon request, but it’s only in cm, so I have to convert to inches. Sometimes eBay or Grailed sellers will post the size chart. But your best bet is to ask for it through their online chat, knowing that sometimes they won’t deliver.

 

[Trit]

The campaign is fine it's just dishonest. I never read fashion magazines but I remember Etro print ads being a bunch of sexy people looking unique and cool and hot. And if you buy the right Etro pieces, of which I own none, you can get that same look from the clothes.

But Suit Supply isn't going after that market. I never understood why. I'm in this growing group of guys who can count for the year the times formal wear is needed on one hand. We wear that type of clothing because it looks good. It accentuates masculinity and propriety and coolness in ways that feel good. But of the pieces in my closet that are the most striking none are from Suit Supply. I just got this insane silver linen Jort dinner jacket at the last outlet but besides that Suit Supply is my go to for more proper looks. If I want to push some boundaries and have fun I'm always grabbing something else; either for the colour or the texture or the materials.

Suit Supply is still good bang for buck and especially convenient for me since the sleeves fit me perfect. But they need to pump the brakes on the increasing casual construction of the clothes and start working on clothes that actually are sexier. I would love a floral print blazer in a tradition masculine Suit Supply cut. You know how hard that is to find? Or paisley. Or ochre. Or hemp. Or Jute. Give me something to talk about and experiment with.

 

[Goofy]

They know that negative publicity is good. I find it tasteless. Regardless what each person's view is on Covid etc people are dying left and right and they tell you orgies are the new normal

Anyways, I was ready to commission 3 MTM trousers with them but I changed my mind now. I will try Blugiallo or Pini Parma or even a Bespoke one here in Stockholm.

In all fairness there is no orgy being depicted. It’s just 3 superimposed photographs onto one another. It’s SUSU‘s attempt at inclusion by posting couples with different sexual orientations in one image. There is a lesbian couple up top, followed by a hetero couple in the middle and a gay couple on the bottom.

As Dieworkwear accurately points out its a glimpse into the post COVID-19 era. An image of the future to come. When intimacy even between strangers will once again be possible and free of risk.

It’s perhaps tasteless but thought provoking and highly effective given it’s even being discussed on this forum.