I don’t think that’s dumb at all. Their ads are designed to reflect their “vibe” as you term it and if it doesn’t fit with who you are you probably won’t be happy with them. They might be a good cut and decent quality but still not be “you” if that makes sense.Oh and I know this sounds petty and probably irrational, but is it normal to be put off by a brand's ads? Something about the way they depicted the men and women gave me the impression that I am not their target market and it's not the "vibe" I want to give off. That's probably the primary reason why I haven't been really on top of this brand.. which is actually kind of dumb now that I think about it.
Red Fleece does have a bit of a preppy feel but I think it replaced the old University line which was also a bit preppy. B.B. helped invent preppy when they had stores st the Ivy League schools