Lenscrafters is owned by Luxottica I believe, who own a huge portfolio of (I'm guessing here) 50% of the mainstream eyeglass market share, and then they charge you up the arse for frames, lenses, coatings, etc. Screw 'em. I go to a small local optometrist who gives me the frames and lenses at cost, and then charges a dispensing fee. I can order in any frame I want, and it's usually around $CDN 100-150 (still a huge mark-up relative to manufacturing costs). I don't feel bad going into Lenscrafters and taking up their time to find a pair of frames... their company will still make money on the frames that the optometrist orders.