Styleforum's global and US ranking - Metrics

Discussion in 'General Chat' started by IrateCustomer, Nov 12, 2012.

  1. IrateCustomer

    IrateCustomer Senior member

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    Nerd Alert!

    Okay, so as a Marketing Manager, occasionally I poke around to see how certain sites rank based on traffic. I thought I'd take a peek at how SF does and here are the results as of today:

    Global Rank - 13,828
    US Rank - 5,948 (Pretty impressive!)

    High Impact Search Queries:

    1 style forum - Medium
    2 ray ban aviator sizes - Medium
    3 styleforum - Medium
    4 black shirt black tie - Low
    5 moncler size - Low
    6 clothing forums - Low
    7 stefano bi loafers retail - Low

    Demographics (I was surprised at these figures):

    Ages 18-24 were the most over-represented.
    Ages 24-34 were the next most over-represented.
    All subsequent ages were under-represented.

    The vast majority of visitors do not have children.

    Most browsing is done at school (versus work or home).

    Of the education level, completed college is over-represented. While the rest are right in the middle or under-represented.

    Google accounts for 24.1% of the Unique Visits. While eBay consists of 2.8%, and Facebook has 2.66% of all unique visits.

    Some interesting stuff in there for those of you care about this stuff. I sometimes wonder who else is on the other end of the keyboard (besides Stitches since we all know what his beard and front porch look like), and these metrics shed a little more light on it.
     
  2. phyills

    phyills Well-Known Member

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    Cool, fellow marketer here. I have been out of school for a year and Im working in a small startupish digital marketing agency. Why did you choose the queries you did?
     
  3. IrateCustomer

    IrateCustomer Senior member

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    I didn't really choose these queries. I use Alexa.com for some light snooping, and it usually delivers what I need. Nothing too in depth, but enough to get a good high-level pass of the situation.
     

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