Alexander, Many websites sell clothes to readers. It helps cover overheads and the readers like to have something from the site. Do you think having a style forum tie is too pretentious, or do you think that it's not appropriate for a men's style messageboard to sell things to raise cash? Anyway, I think a little badge (I think Americans call them pins) would be better. Something discreet to stick on the lapel of a coat or jacket.