I don't think it's BS. Jimenez suddenly has a pretty active social media presence and I don't think it's unusual for a bunch of clothing enthusiasts to take notice on a board about clothes and shoes. Maybe mw313 cross posted to a few too many threads but it's a pretty minor offense if an offense at all. And it's clearly not advertising in any sense of the word. But if you are offended you can simply move on to the next thread.