mossrockss
Distinguished Member
- Joined
- Nov 25, 2008
- Messages
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swelled edges (that 1/4" stitching) make me feel all warm and fuzzy for the Ivy connotations.
STYLE. COMMUNITY. GREAT CLOTHING.
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The average guy also dislikes things without knowing why he dislikes it. The details matter. There is only so far you can push Joe's sensibilities away from his mall shopping buddies before he notices a line has been crossed consciously or not.Exactly. The average guy likes something without knowing why he likes it. I think one of the fallacies here is overemphasis on minute stylistic differences. "Joe Schmoe" is worried about fitting in with his mall-shopping buddies, not swelled seam edges on a 3.7564329" lapel.
The average guy also dislikes things without knowing why he dislikes it. The details matter. There is only so far you can push Joe's sensibilities away from his mall shopping buddies before he notices a line has been crossed consciously or not.
I think most of us, for the most part, are not really concerned with Joe. I want S&M to be successful and all, but I also want dope gear by my standards. I want 1/4" stitching. Later for what Joe wants. I'll let S&M sort that out. They know their customer base base better than I, but I at least want S&M to know how I feel. For all, I know, I am Joe Schmoe, soooo...do what I say S&M.
@spiermackay, how do you clean/wash the cotton suit? Can I wash it in the washing machine? I need to shrink it a little.
Small details like a demi luna stitch
You can was the trousers in cold and hang to dry.
The jacket has to be dry cleaned. The canvas inside will get ruined if you machine wash it.
Which part is canvas? Since it's cotton, I don't want to have to dry clean it often.
ce.
At our size we just have to play the game, not make the rules. Our model demands us to play a volume game and to move a good amount of volume you have to cater to the tastes of the mass market. We do that. But we like to experiment too and see where we can push North American tastes. And to do that out of Toronto is a pretty big challenge as anyone living here can attest to.
Curious if you could say more about this? I have my theories... wondering if you think Toronto is a safe or conservative place vis-a-vis NYC, LA, etc...
From our experience, it is safe and conservative. Anything outside convention is a very difficult sell. Seasonal fabrics are especially difficult. Suits outside blue and gray are almost non-existent. That is at our pricepoint and the majority of customers that we have. I don't know how things are at the higher end of the market in the city. We're ok as we sell online and can ship all over North America, and hopefully open up to Europe as well soon, we can try some Non-conventional things.
I think the lapel width now (size 38 here) is the widest I'd ever go at this point. I'd actually prefer a 3" width rather than 3.5". Sure this isn't 'fashionable' but it's what the masses want. I'd hope that if customers are requesting slightly slimmer lapels that you'd do a test run on them.
Additionally, I'd like to see a sport coat without patch pockets. Switch up the fabric and it doesn't look like an orphaned suit jacket. I get more odd stares and 'what is wrong with your jacket' from my patch pockets than anything else. Additionally, being a short guy they make me look even shorter than I am. Here is hoping.
Just wanted to share a pick of the Neapolitan fit that I have. It sucks that there seems to be so much hate for the gorge height, and that it's a hard sell. I think it looks great. View attachment 823428
I don't think wider lapels are "fashionable", but quite the opposite (I think that's what's being said here). I think a lot of the things that forum members prize are like a reaction against whatever is either trendy or common. I've said it before, I think the safest thing to do is to have lapels that are neither slim nor wide, which means ignoring any actual measurement and just having them hit that 1/2 way point between lapel edge and shoulder. I think S&Ms more average customers wouldn't give it a 2nd thought and I'd think that forum members would view it as classic as well.
S&M's lapels are still skinny in my opinion. They don't even hit 1/2 way.