- Jul 29, 2013
- Reaction score
It's really simple. A retailer wants to train their clients not to procrastinate or wait for further discounts as if the prices just keep going down every month then everyone would be sitting on their asses not shopping until the shop goes bankrupt then they vulture in for the sweet wooly (or silky) carcasses. This way the ones who didn't shop prior to the BF 20% would be biting their teeth on missing out of getting those pieces that have been sitting in their wishlist for months since they're out of stock or are simply just $50 too expensive for their budget. I'm not blaming those who wait. It's a gamble and I'm guilty of such shopping strategy but in this crisis everyone is on waiting mode. Thank you Brooks Bros for giving me those impeccably Italian made $1500 overcoats for $235.To some it may seem strange but if you ask me it was a strategic decision to the run the liquidation sale before Black Friday.
Anyone that has been following SM knows that the majority of those pieces have been discounted for a while. By reducing the prices before Black Friday I expect Rick and his team were hoping to cash in on buyers who may or may not have been on the fence. As you've already indicated, the discounted prices were better than 20% off which is typically the most that SM will discount. Any savvy follower would have picked up a piece (or two or three).
Most retailers are competing for the same limited 'available' funds for Black Friday/Cyber Monday and with everyone holding out for that 'steal' all they did was just try to get in on that bank earlier.
I hope this doesn't negatively affect your opinion on the SM brand because inflating 'original' or discounted prices before a sale is absolutely not a practice they follow.