I urge anyone in the US to try this: It blocks UVA rays, the ones that cause wrinkles. Helioplex is one of the few options available in the US for blocking UVAs. Sunscreens rarely feel as light as moisturizers, but this one comes closer than any I have tried before, and doesn't leave a white film. I use the SPF 45 version. They have some water/sweat proof version of this line which I have purchased, but not yet used. I have the SPF70 version of this and it definitely leaves a whitecast so I definitely won't use it on my face again. I'll try the SPF45 version though if you say it's better with that. About the Shiseido Sun Protection Lotion SPF 55 and the Sofina Perfect UV Lucent SPF 50+, I believe both have a rather low PPD rating (UVA protection) of around 8? Given how expensive they are, I can't justify spending that much on them given their PPD. It seems like for high PPD sunscreens which you can apply on your face, you need to stick with the European sunscreens.