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Agreed, though it is the best time to snap some up on sale.
And that’s basically what is killing the traditional retail industry right now. I totally understand that people want to make a good deal. But it will drive all smaller niche boutiques out of business, if no one buys anything except when there’s a sale. Unless you do as many US retailers and large online stores which have a higher margin on everything and then hold “sales” where the sale price is what the non-sale price should have been from the beginning. That’s what they would call a rip off in the good old days but has now become an industry standard.