Since when does True Religion make raw Denim?

Discussion in 'Streetwear and Denim' started by weirdnjfan1, Apr 10, 2006.

  1. weirdnjfan1

    weirdnjfan1 Senior member

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    Yeah, I well get cruifixified for posting this because of the fact that True Religion isn't really favored around these parts. I was recently browsing the new Barney's web store (see the post by PG2G for more details) and while looking at the COOP Denim, I discover these:

    http://www.barneys.com/b/browse/prod...egoryId=281244

    Yeah, that's right it seems that True Religion is trying to compete with brands like Nudie, APC, Levi's and various other makers of raw denim. My take on this, it seems that raw denim is starting to become more of a mainstream thing. I could see in a couple years, stores like American Eagle and Abercrombie carrying over priced mainstream raw denim. Could this be a sign of things to come?
     


  2. Flame

    Flame Senior member

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    I think the wash is raw, not raw denim wholly.

    Nah the masses aren't up for raw denim yet, they get confused by shrinkage, stretching, stinkyness of un-washed jeans that they will quickly go back to regular jeans.
     


  3. LA Guy

    LA Guy Opposite Santa Staff Member Admin Moderator

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    Actually, everyone and there mom is making raw or "dark rinse" or "Rinse" skinny jeans (True Religion raw jean is also skinny). Funny that the same people who ranked on tapered jeans just a few years ago are now so quick to deride bootcut jeans now [​IMG]
     


  4. Sway23

    Sway23 Active Member

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    TR had raw jeans out at least by Fall of last year. Saw them at a few places in LA.... by the looks of the stock, they didn't seem to be selling very well though.
     


  5. denimdestroyedmylife

    denimdestroyedmylife Big Winner

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    Why is the acne black trash $265 at Barneys?
    I paid $180ish, not even on sale.

    Do you get 2 pairs?
     


  6. Arethusa

    Arethusa Senior member

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    No, you get a Barneys bag.
     


  7. weirdnjfan1

    weirdnjfan1 Senior member

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    TR had raw jeans out at least by Fall of last year. Saw them at a few places in LA.... by the looks of the stock, they didn't seem to be selling very well though.

    Yeah, I figured as much. It really seems that the masses aren't ready for raw denim.
     


  8. Metal Circus

    Metal Circus Senior member

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    Sure they are, even if they're not sure if they're buying it or not.
     


  9. Mauro

    Mauro Senior member Affiliate Vendor

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    TR has had raw denim for a while. It's smart for them and the other brands to push it because it will drive up their profit margins.
     


  10. LA Guy

    LA Guy Opposite Santa Staff Member Admin Moderator

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    TR has had raw denim for a while. It's smart for them and the other brands to push it because it will drive up their profit margins.

    Yep. Mauro and I were talking about this a couple of days ago.

    Raw or one wash = really low laundry costs (as opposed to good distressing/processing, which can get quite expensive). As usual, the money man laughs all the way to the bank.
     


  11. Arethusa

    Arethusa Senior member

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    That is actually something I have always wondered. Why the hell is raw denim just as expensive or even more expensive than washed stuff? The only exception I've seen is (I think) Nudie.
     


  12. LA Guy

    LA Guy Opposite Santa Staff Member Admin Moderator

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    That is actually something I have always wondered. Why the hell is raw denim just as expensive or even more expensive than washed stuff? The only exception I've seen is (I think) Nudie.

    Because people who want it (i.e. denimheads) are willing to pay.
     


  13. The Grapist

    The Grapist Senior member

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    That is actually something I have always wondered. Why the hell is raw denim just as expensive or even more expensive than washed stuff? The only exception I've seen is (I think) Nudie.

    Because people have had no problem paying that much.
     


  14. tweedlesinpink

    tweedlesinpink Senior member

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    That is actually something I have always wondered. Why the hell is raw denim just as expensive or even more expensive than washed stuff? The only exception I've seen is (I think) Nudie.

    The savings are about 10-20 dollars when you buy dry rather than washed, if i'm not wrong?

    But if dry was dirt cheap, it would take away part of the exclusivity wouldn't it. in the long run it all evens out.
     


  15. tweedlesinpink

    tweedlesinpink Senior member

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    btw, 7 for all mankind is rolling out dry denim too.
     


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