I've spent 20 minutes looking at all the shoe care forums, and since I'm a dumb ivy league MBA'er, I need things spelled out for me (frequency, purpose, and products). Appreciate your help telling me where I'm good, or where I'm not. In return for your dragon wisdom, I'll update this top post to make this thread relevant. Mandatory steps Shoe Trees - After every use - Keeps insides of shoes dry, which prolongs the life. - Shoe trees are pretty standard, so no real "best" product? Cleaning and conditioning - Weekly - Takes off all the rain/dirt/grime / prevents the leather from cracking by "re-oiling" the leather - Lexol is best - Apply with a cotton rag (i.e., old t-shirt), let sit in, and wipe dry Question: Is cleaning and conditioning two separate steps? Polishing - Weekly - After leather is cleaned and conditioned, makes it shiny. - Comes in either a paste or a cream. Cream-fans like how it gets "into" the leather - Kiwi has a generally negative reputation, and Meltonian is generally favorable. - Use a horsehair brush to rub into the shoe (either paste or cream), then use a big brush to rub-off any excess, then a cotton cloth to shine Optional steps Waterproofing - After polishing - After you've polished, you want to protect your precious from the elements - If it's a spray can, then spray and wipe, otherwise use snoseal (wax). Some people like melting it, others use friction to warm) Dying - Very infrequently - You want black to really be black, or you don't like the brown - After cleaning, apply dye and follow instructions - ?? Other key points - Saddle soap tends to wreck delicate shoes Recommended first purchase - Shoe Trees - Lexol Leather Conditioner - Shoe Shine Kit w Melotonian Creams Question: Am I missing anything else?