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SF I need your help! Allen Edmonds Marketing Assignment

Discussion in 'Classic Menswear' started by ajmanouk, Sep 30, 2011.

  1. ajmanouk

    ajmanouk Senior member

    Messages:
    401
    Joined:
    Dec 13, 2010
    Hey all,

    I'll try to keep this as short and sweet as possible. I'm doing a marketing assignment on a company of my choice, I chose Allen Edmonds. Part of the assignment is to conduct some research on the consumer market. Since I'm a student and about one in every hundred of my peers knows what Allen Edmonds is, let alone owns a pair, I figure why not ask SF! I would really appreciate any help so all you need to do is fill in a quick questionnaire below (only 6 brief multiple choice questions). Feel free to leave any questions blank if you're uncomfortable, or PM me if you do not want any other members to see your answers.

    NOTE: For question number six, it sounds a bit open ended. I am asking you to consider as many possible factors (price, quality of construction, customer service, size availability, comfort, durability, etc) and consolidate them into an answer.


    1. What is your age?
    [ ] Under 18
    [ ] 18-35
    [ ] 35-54
    [ ] 55+
    2. How many pairs of Allen Edmonds do you own?
    [ ] 0
    [ ] 1-3
    [ ] 4-6
    [ ] 7-9
    [ ] 10+
    4. In your opinion, is the price of Allen Edmonds:
    [ ] Too high
    [ ] Acceptable
    [ ] Too low
    4. Overall, have you been satisfied with your Allen Edmonds?
    [ ] Yes
    [ ] No
    5. How did you first hear about Allen Edmonds?
    [ ] Word of mouth
    [ ] Advertisement
    [ ] Internet
    [ ] Other (please specify)
    6a. What is your overall perception of Allen Edmonds in comparison to Alden? (see note)
    [ ] Better product
    [ ] Similar product
    [ ] Inferior product
    6b. What is your overall perception of Allen Edmonds in comparison to Florsheim? (see note)
    [ ] Better product
    [ ] Similar product
    [ ] Inferior product
     
  2. Quadcammer

    Quadcammer Senior member

    Messages:
    2,970
    Joined:
    Jul 10, 2010
    1. 18-35
    2. 4
    4.1 acceptable
    4.2 yes
    5. other, coworker ages ago
    6a. Similar product
    6b. better product.
     
  3. Joenobody0

    Joenobody0 Senior member

    Messages:
    2,401
    Joined:
    Jan 12, 2010
    

    Beware selection bias from using SF as a sample. People here have very different opinions of what's a reasonable price for shoes.
     
    Last edited: Sep 30, 2011
  4. Shawl Lapel

    Shawl Lapel Senior member

    Messages:
    625
    Joined:
    Jun 18, 2011
    Location:
    Northern VA
    1. 18-35
    2. 3
    4. acceptable
    4. yes
    5. Internet
    6a. Similar product
    6b. better product.
     
  5. jrd617

    jrd617 Senior member

    Messages:
    14,547
    Joined:
    Jul 15, 2009
    

    Yep, I wouldn't pay more than $189.34 for brown AE's. And I wouldn't pay more than $25.56 for a pair of black ones.
     
    Last edited: Sep 30, 2011
  6. Gdot

    Gdot Senior member

    Messages:
    5,248
    Joined:
    Jun 14, 2011
    Location:
    Atlanta, GA
    

    Spendthrift!
     
  7. facet

    facet Senior member

    Messages:
    699
    Joined:
    Sep 2, 2009
    

    Regards
     
    Last edited: Sep 30, 2011
  8. Quadcammer

    Quadcammer Senior member

    Messages:
    2,970
    Joined:
    Jul 10, 2010
    wait, you really think AE is inferior to Florsheim??????
     
  9. Joenobody0

    Joenobody0 Senior member

    Messages:
    2,401
    Joined:
    Jan 12, 2010
    

    Your black to brown ratio is off. I would pay $500+ for a pair of "brown" AE's so long as they were Whiskey Shell. I would pay 36 cents for any pair of black shoes.
     
  10. ajmanouk

    ajmanouk Senior member

    Messages:
    401
    Joined:
    Dec 13, 2010
    

    Thank you, this is something that I do need to keep in mind. I am going to ask around several other forums (not just ones for clothing experts) and try and ask some prominent businessmen I know.

    To everyone so far, thank you so much please keep the replies coming, I do appreciate the help!
     
  11. Joenobody0

    Joenobody0 Senior member

    Messages:
    2,401
    Joined:
    Jan 12, 2010
    

    1. What is your age?
    [ ] 18-35
    2. How many pairs of Allen Edmonds do you own?
    [ ] 1-3
    4. In your opinion, is the price of Allen Edmonds:
    [ ] Acceptable
    4. Overall, have you been satisfied with your Allen Edmonds?
    [ ] Yes
    5. How did you first hear about Allen Edmonds?
    [ ] Word of mouth
    6a. What is your overall perception of Allen Edmonds in comparison to Alden? (see note)
    [ ] Inferior product
    6b. What is your overall perception of Allen Edmonds in comparison to Florsheim? (see note)
    [ ] Better product
     
  12. Thrifter

    Thrifter Senior member

    Messages:
    663
    Joined:
    May 6, 2009
    Location:
    Ottawa
    1. What is your age?
    [ ] 18-35
    2. How many pairs of Allen Edmonds do you own?
    [ ] 1-3
    4. In your opinion, is the price of Allen Edmonds:
    [ ] Acceptable
    4. Overall, have you been satisfied with your Allen Edmonds?
    [ ] Yes
    5. How did you first hear about Allen Edmonds?
    [ ] Internet
    6a. What is your overall perception of Allen Edmonds in comparison to Alden? (see note)
    [ ] Inferior product
    6b. What is your overall perception of Allen Edmonds in comparison to Florsheim? (see note)
    [ ] Better product
     
  13. jawboneofa

    jawboneofa Senior member

    Messages:
    192
    Joined:
    Apr 30, 2011
    Location:
    Los Angeles
    1. 18-35
    2. 1-3
    3. Acceptable
    4. Yes
    5. Internet
    6a. Similar product
    6b. Better product

    cheers
     
  14. facet

    facet Senior member

    Messages:
    699
    Joined:
    Sep 2, 2009
    

    Ooops! I meant the other way around. Thanks
     
  15. Achilles_

    Achilles_ Senior member

    Messages:
    3,319
    Joined:
    Sep 16, 2010
    Location:
    Omaha
    18-35
    4
    Acceptable
    Yes
    Internet
    Similar - If Alden/AE were the same price then I would consider them, but I do not believe they are worth the extra premium.
    Better
     
  16. hohneokc

    hohneokc Senior member

    Messages:
    1,020
    Joined:
    May 20, 2010
    Location:
    OKC, OK
    1. What is your age?
    [X] 35-54

    2. How many pairs of Allen Edmonds do you own?
    [X] 10+

    4. In your opinion, is the price of Allen Edmonds:
    [X] Acceptable

    4. Overall, have you been satisfied with your Allen Edmonds?
    [X] Yes

    5. How did you first hear about Allen Edmonds?
    [X] Other (please specify) My father introduced me to Allen Edmonds shoes

    6a. What is your overall perception of Allen Edmonds in comparison to Alden? (see note)
    [X] Similar product

    6b. What is your overall perception of Allen Edmonds in comparison to Florsheim? (see note)
    [X] Better product
     
  17. Tck13

    Tck13 Senior member

    Messages:
    5,750
    Joined:
    Mar 9, 2006
    Location:
    Philly
    
     
  18. gandhi

    gandhi Member

    Messages:
    18
    Joined:
    Apr 12, 2011
    1. 18-35
    2. 4
    4. acceptable
    4. yes
    5. Internet
    6a. Similar product
    6b. better product.
     
  19. glenjay

    glenjay Senior member

    Messages:
    748
    Joined:
    Feb 13, 2009
    Location:
    Bend, Oregon
    1. What is your age?
    35-54 (54)

    2. How many pairs of Allen Edmonds do you own?
    1-3 (2)

    3. In your opinion, is the price of Allen Edmonds:
    Acceptable

    4. Overall, have you been satisfied with your Allen Edmonds?
    Yes

    5. How did you first hear about Allen Edmonds?
    Word of mouth

    6a. What is your overall perception of Allen Edmonds in comparison to Alden? (see note)
    Similar product. (they each have their pros and cons, which tend to balance each other out.)

    6b. What is your overall perception of Allen Edmonds in comparison to Florsheim? (see note)
    - The last pair of Florsheim shoes I owned was over 20 years ago, and they were loafers, so I cannot make a fair comparison.
     
  20. Fred G. Unn

    Fred G. Unn Senior member

    Messages:
    2,749
    Joined:
    Mar 5, 2011
    1. What is your age?
    [ ] 35-54
    2. How many pairs of Allen Edmonds do you own?
    [ ] 7-9
    4. In your opinion, is the price of Allen Edmonds:
    [ ] Acceptable (although I haven't paid retail for a single pair, thank you Endless.com and Shoebank)
    4. Overall, have you been satisfied with your Allen Edmonds?
    [ ] Yes
    5. How did you first hear about Allen Edmonds?
    [ ] Word of mouth
    [ ] Internet (can't remember which)
    6a. What is your overall perception of Allen Edmonds in comparison to Alden? (see note)
    [ ] Inferior product (love AE, but perception is that Alden is better)
    6b. What is your overall perception of Allen Edmonds in comparison to Florsheim? (see note)
    [ ] Better product
     

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