SF I need your help! Allen Edmonds Marketing Assignment

Discussion in 'Classic Menswear' started by ajmanouk, Sep 30, 2011.

  1. ajmanouk

    ajmanouk Senior member

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    Hey all,

    I'll try to keep this as short and sweet as possible. I'm doing a marketing assignment on a company of my choice, I chose Allen Edmonds. Part of the assignment is to conduct some research on the consumer market. Since I'm a student and about one in every hundred of my peers knows what Allen Edmonds is, let alone owns a pair, I figure why not ask SF! I would really appreciate any help so all you need to do is fill in a quick questionnaire below (only 6 brief multiple choice questions). Feel free to leave any questions blank if you're uncomfortable, or PM me if you do not want any other members to see your answers.

    NOTE: For question number six, it sounds a bit open ended. I am asking you to consider as many possible factors (price, quality of construction, customer service, size availability, comfort, durability, etc) and consolidate them into an answer.


    1. What is your age?
    [ ] Under 18
    [ ] 18-35
    [ ] 35-54
    [ ] 55+
    2. How many pairs of Allen Edmonds do you own?
    [ ] 0
    [ ] 1-3
    [ ] 4-6
    [ ] 7-9
    [ ] 10+
    4. In your opinion, is the price of Allen Edmonds:
    [ ] Too high
    [ ] Acceptable
    [ ] Too low
    4. Overall, have you been satisfied with your Allen Edmonds?
    [ ] Yes
    [ ] No
    5. How did you first hear about Allen Edmonds?
    [ ] Word of mouth
    [ ] Advertisement
    [ ] Internet
    [ ] Other (please specify)
    6a. What is your overall perception of Allen Edmonds in comparison to Alden? (see note)
    [ ] Better product
    [ ] Similar product
    [ ] Inferior product
    6b. What is your overall perception of Allen Edmonds in comparison to Florsheim? (see note)
    [ ] Better product
    [ ] Similar product
    [ ] Inferior product
     


  2. Quadcammer

    Quadcammer Senior member

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    1. 18-35
    2. 4
    4.1 acceptable
    4.2 yes
    5. other, coworker ages ago
    6a. Similar product
    6b. better product.
     


  3. Joenobody0

    Joenobody0 Senior member

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    Beware selection bias from using SF as a sample. People here have very different opinions of what's a reasonable price for shoes.
     
    Last edited: Sep 30, 2011


  4. Shawl Lapel

    Shawl Lapel Senior member

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    1. 18-35
    2. 3
    4. acceptable
    4. yes
    5. Internet
    6a. Similar product
    6b. better product.
     


  5. jrd617

    jrd617 Senior member

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    Yep, I wouldn't pay more than $189.34 for brown AE's. And I wouldn't pay more than $25.56 for a pair of black ones.
     
    Last edited: Sep 30, 2011


  6. Gdot

    Gdot Senior member

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    Spendthrift!
     


  7. facet

    facet Senior member

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    Regards
     
    Last edited: Sep 30, 2011


  8. Quadcammer

    Quadcammer Senior member

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    wait, you really think AE is inferior to Florsheim??????
     


  9. Joenobody0

    Joenobody0 Senior member

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    Your black to brown ratio is off. I would pay $500+ for a pair of "brown" AE's so long as they were Whiskey Shell. I would pay 36 cents for any pair of black shoes.
     


  10. ajmanouk

    ajmanouk Senior member

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    Thank you, this is something that I do need to keep in mind. I am going to ask around several other forums (not just ones for clothing experts) and try and ask some prominent businessmen I know.

    To everyone so far, thank you so much please keep the replies coming, I do appreciate the help!
     


  11. Joenobody0

    Joenobody0 Senior member

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    1. What is your age?
    [ ] 18-35
    2. How many pairs of Allen Edmonds do you own?
    [ ] 1-3
    4. In your opinion, is the price of Allen Edmonds:
    [ ] Acceptable
    4. Overall, have you been satisfied with your Allen Edmonds?
    [ ] Yes
    5. How did you first hear about Allen Edmonds?
    [ ] Word of mouth
    6a. What is your overall perception of Allen Edmonds in comparison to Alden? (see note)
    [ ] Inferior product
    6b. What is your overall perception of Allen Edmonds in comparison to Florsheim? (see note)
    [ ] Better product
     


  12. Thrifter

    Thrifter Senior member

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    1. What is your age?
    [ ] 18-35
    2. How many pairs of Allen Edmonds do you own?
    [ ] 1-3
    4. In your opinion, is the price of Allen Edmonds:
    [ ] Acceptable
    4. Overall, have you been satisfied with your Allen Edmonds?
    [ ] Yes
    5. How did you first hear about Allen Edmonds?
    [ ] Internet
    6a. What is your overall perception of Allen Edmonds in comparison to Alden? (see note)
    [ ] Inferior product
    6b. What is your overall perception of Allen Edmonds in comparison to Florsheim? (see note)
    [ ] Better product
     


  13. jawboneofa

    jawboneofa Senior member

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    1. 18-35
    2. 1-3
    3. Acceptable
    4. Yes
    5. Internet
    6a. Similar product
    6b. Better product

    cheers
     


  14. facet

    facet Senior member

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    Ooops! I meant the other way around. Thanks
     


  15. Achilles_

    Achilles_ Senior member

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    18-35
    4
    Acceptable
    Yes
    Internet
    Similar - If Alden/AE were the same price then I would consider them, but I do not believe they are worth the extra premium.
    Better
     


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