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Self Edge House Brand of Shirts = Al's Attire + Cone Denim White Oak

kiya

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Over the last year many of our local customers have had the pleasure of seeing the Self Edge line of shirts in person at the store, by this time photos of the black denim, grey denim, the rawhide canvas shirts ones have ended up surfacing on the internet from those that had purchased the shirts in-store. Initially we had not intended to release these shirts for sale neither in a large scale or via our online store due to a pending deal to have this line be a Japanese exclusive line distributed at quite a few denim stores across Japan. We're now pushing the exclusive deal back to this winter and we're going to offer a few of the pieces in small quantities via our online store.

We're working closely with Cone Denim (the White Oak collection to be exact), so the denim, thread, buttons, and manufacturing all take place within America, with all the cutting and sewing actually taking place in San Francisco by Al's Attire's studio.
Organic super low run denim, hand sewn button holes, vintage deadstock buttons, hand braided faux-chainstitch run-off, hand machine sewn labels (not embroidered), and denim side-seam accents are some of the features on all the shirts within our collection. Construction and design that's a bit over the top, yet very subtle in every regard.

An important but little known fact is that Cone narrow looms are American-made by Draper, a loom manufacturer that no longer exists. When the Amoskeag Manufacturing Company supplied Levi Strauss the lot of XX denim for the original Levi's riveted denim waist overalls those goods were woven on Draper looms. Through the many decades, including the golden years of workwear, Cone-forged fabric was the requisite for durable denim garments for brands both obscure and famous. Today Cone Denim continues that tradition by not compromising on quality, from fiber to fabric.

Today, Cone Denim is the only manufacturer of selvedge denim on this side of the hemisphere and almost certainly the only supplier of selvedge denim woven on the American looms in the world with roots reaching back to the original riveted five-pocket.

We're starting the launch with three fabrics. A 11.5oz Natural Super Slub Selvedge Denim, a 9oz. Gray Denim, and a 9oz. Black Denim that fades to indigo within two washes and fades to look like a vintage piece within six washes. All of these fabrics are Cone White Oak Black Seed Denim and we assure you that you've never seen anything like this denim before.

Check the online store for more photos, measurements, and pricing. These will sell out quickly, but we will receive restocks within ten days of all the styles.

More photos, prices and specs are in our online store:
http://www.selfedge.com/shop/index.p...index&cPath=75

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DBoon

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Self Edge is a rich man's game.


Very nice though
 

choptreesv

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Pretty neat. so i suppose these should fade like a nice pair of jeans after a while? or are they designed to be more resilient. any pictures of one of these with some wear?
 

kiya

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Originally Posted by choptreesv
Pretty neat. so i suppose these should fade like a nice pair of jeans after a while? or are they designed to be more resilient. any pictures of one of these with some wear?

The black ones fade way faster than a pair of jeans.. it's pretty amazing how they fade and how fast they wear in..
 

Deluks917

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I'm considering coping the short sleeve/long sleeve black, thoughts on which one?
 

Brutus

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I just purchased the l/s black. So, after the fact, are there any pictures of the back? Is there some gold picturesque embroidery on the back!!!!
eh.gif
 

pacioli

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Originally Posted by Brutus
I just purchased the l/s black. So, after the fact, are there any pictures of the back? Is there some gold picturesque embroidery on the back!!!!
eh.gif

From what I've seen so far the back is nice and clean. Those hand machine sewn labels are on the inside of the shirt. In fact you won''t even see the stitching that holds the label when you look at the back of the shirt (double layered shirt "yoke").
 

Fade to Black

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Originally Posted by DBoon
Self Edge is a rich man's game.


Very nice though


those prices are very affordable for the level of detail that went into the construction of these items, based on that lengthy description. Two of those shirts probably wouldn't even add up to the price of a basic cotton print Alexander McQueen t-shirt.

the shirts' look aren't my thing, but i admire the craftsmanship.
 

stickonatree

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Originally Posted by vvoc
from the measurements and pictures it seems like these aren't too fitted or slim...they seem a bit boxy?
the descriptions on the website say that the denim will shrink 0.75" in all directions, which brings it down to a pretty good fit, imo. kiya - is there a pic of what it looks like after extensive washing/wearing? if it fades as fast as you say i would like to see what the "final product" looks like, i'm on the fence about purchasing these because i can't imagine how they'd look after fading.
 

sidney

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Originally Posted by vvoc
from the measurements and pictures it seems like these aren't too fitted or slim...they seem a bit boxy?
They only seem boxy because they are like a pair of raw jeans... they will break in over time and get a more relaxed fit. The sturdiness of these shirts are ridiculous and it feels way better than it looks when worn fresh out of the bag.
 

A Harris

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Originally Posted by vvoc
from the measurements and pictures it seems like these aren't too fitted or slim...they seem a bit boxy?

?? 44.5" chest on an XL is 3.5" smaller than any other size XL slim fit shirt I've ever measured... I could starve myself for a month and still not fit this shirt.
 

Superb0bo

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^^what he said.
I prefer a 46.5 -48 chest on shirts. Looks really nice otherwise.
 

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