Functionally, Seiko and many Japanese firms make a great functional product but they can't design. You're kidding, right? Take a look at some Seiko Credors or Citizen Campanolas or Chronomasters (all of these Japan-market watches). In my opinion, their design is far superior to what's coming out of Switzerland these days. You may not like their designs, but that's personal preference, and to assert that "they can't design" is ludicrous. People are paying $50K and up for Credors of exquisite design.