Secrets of the Superbrands

[Infrasonic]

http://www.bbc.co.uk/iplayer/episode...rands_Fashion/

Fashion novice Alex Riley dives into the world of clothing superbrands to find out how these billion dollar global organisations have invaded our wardrobes and our minds. When he discovers that designer handbags are so desirable that some women will pay 100 pounds a month just to rent one, he's determined to have their head examined to find out why.

An amusing look at brand loyalty.

You'll have to view via a UK proxy server if outside the UK.

 

[mrbateman]

on you tube:

http://www.youtube.com/user/socrates.../5/3SddMJoVHvg