I think that everybody is forgetting that Sears also bought Land's End to gain a better understanding of how to use the internet as another channel distribution. If Sears was able to do that, then it wasn't a total loss. From what I understand, Sears never promoted Land's End effectively in their stores. The merchandaise was always scattered and hidden. And, the two brands had different customer bases that didn't overlap. But, I still think that the Sears/Kmart combo could have had a place for Land's End and turned things around. But, I doubt it since it seems the CEO is intent on cutting corners and using them as a cash cow. quill, I don't know understand what you have to fear since you have the anonymity of the internet.