I get down with that old spice quite often in the fall and winter! I think I might be just young enough (27) that my peers do not instantly recognize it as being old spice. I used to get compliments on it all the time (in school, when i was still trolling for teh ladies) and I assumed it was because of some freudian thing where they subconsciously associated the smell with dominant male figures . . . At the very least it makes one stick out from the crowd of frat boys wearing axe, aqua di geo, D&G blue etc.