This may be just a bunch of BS/conspiracy theory garbage, but I think there's some credibility behind or, or at least it doesn't quite pass my personal 'smell test' so here goes: IFRA Regular Members are: Givaudan Firmenich IFF Symrise Takasago Robertet http://www.ifraorg.org/en-us/ifra_membership_2 (3/4 down the page or so) In other words, pretty much anyone who composes or manufactures scents or flavorings on a large scale. They own the patents on any scent molecules they create, so when Dior Homme came forth with its new synthetic iris...one of the Big 6 benefited accordingly. Also, the recent synthetic Oud that led to the Oud explosion of a few years back...again, a Big 6 invention. Sometimes they do tend to run parallel though, so monopolies on a scent seldom last all that long. So, this IFRA (Big 6) is behind the push to restrict/ban natural ingredients and extracts (oakmoss being among the most prevalent). What's left to put in the bottles? Synthetics. That they, more or less, own the patents to. The problem with the fragrance houses is that they're no match for the Big 6 (who are the only game in town unless you go niche or in-house), and certainly no match for public health hysteria and general perfume backlash. Anyone who has shared a car/bus/train/plane/stadium with someone wearing Amarige certainly would not object to THAT crap being banned, and so from there it's a small step to banning other ingredients/scents. (FWIW, Mrs. T sometimes wears Amarige and even finds the bottle after I've hidden it. Someday I will get smart and hide it in one of the trash cans). So, the perfume industry holds their nose and reformulates. This, though gives them an out for cheapening a scent but not reducing their price. "It's not our fault the IFRA banned oakmoss, what can we do? We did the best we could. It's close enough." And, it's not like anything else out there is still holding up the ol' Golden Standard anyway. If Guerlain and Chanel have reformulated (and they have, everything, top-to-bottom), everyone else will follow suit, even down to Coty (which proves that reformulation is hardly a new phenomenon, if you read up on Chypre for a few moments). Incidentally, I heard that Guerlain reformulated Homme and supposedly made even that 'vastly inferior' to its original self. I asked whether it was now a deodorant.