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I live in Southern California and I own three shemagh/keffiyeh scarves despite the controversy over them meaning your a Palestinian sympathizer or a terrorist. I think they just look awesome and you'd be surprised how many people stop and ask where I buy them. What I like about them is they're light enough for hot weather and heavy enough for cold weather which make them a good choice for you people who live in Southern California.
If you wear a scarf indoors, you may as well wear gloves as well - you look like a miser or cat lady.
Wear what you want. Make it cool.