Saks challenges discount web sites - WSJ WSJ reports the co is testing online "private event" sales of discounted designer goods, in a bid to compete with "flash" Web discounters that are gaining popularity in the U.S. Saks on Tuesday launched a 36-hour sale, dubbed Fashion Fix, open only to those who received emails from Saks directing them to the site. The limited time sale will be followed by another test in November, it said Wednesday. The realm of online "private sales" so far has been dominated by a small number of retail startups that specialize in the limited-time sales of discount designer apparel. Their Web sites, including Gilt.com, RueLaLa and HauteLook, have built a following with virally marketed, daily "members only" sales. Adam Bernhard, CEO of Hautelook.com, said Saks' entry into the business "reaffirms this is the new way of retail." However, he said the move is likely to confuse fashion designers and its other suppliers. "Saks is first and foremost a full price distributor of brands," he said. The Web test will cause suppliers to question, "Are they are full price retailer? Or a discount flash sale site?" he said. A Saks spokesman said "our vendors are excited to work with us on this off-price initiative."