I don't think it's that really. Not many people are going to recognise it as being Saint Laurent, and £1180 isn't really cheap (I mean if you can afford that then you can probably afford £1500 - £2000). I think people might just be recognising that it's a really cool coat (I don't however think it's very easy to pull off, and most aren't going to look anything like as cool as the model does). The original velvet collar chesterfield was nice, but a touch small for me in my regular 48. I think they needed to re-size them a touch to be true, but not anything like to the extent that they did.