Not for the creation of Breitling or Omega branded products. Not that they are willing to admit to, at least Brand cache will carry you for a long time, i.e. early japanese cars versus others, but at the end of the day quality will trump all else. Does Lexus now carry any less cache than Mercedes? The South Koreans are making huge inroads also in the auto industry. Remember also that the early Swiss watch makers for many years tried to emulate the US watch industry of the time (Hamilton, Elgin etc). I doubt anyone in the US in the early 1800's thought that the Swiss would ever be the standard in watchmaking. The British and the Americans had a much, much better product at the time. Would an Omega or Breguet made by chinese hands by any less prestigious than one made by swiss hands?