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RLPL models

Discussion in 'Classic Menswear' started by Sir F, May 14, 2012.

  1. Sir F

    Sir F Senior member

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    Look at them, it's almost art! I dont think anyone could beat RLPL models, pictures and commercials?

    [​IMG]
    [​IMG]
     
    Last edited: May 15, 2012
  2. SirGrotius

    SirGrotius Senior member

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    Good call. RLPL advertising is astounding. He's really nailed that American conception of Old World money.
     
  3. Trompe le Monde

    Trompe le Monde Senior member

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    cool thread, F
    but let me consult my friend whos an expert on cool threads
     
    Last edited: May 14, 2012
    1 person likes this.
  4. JLibourel

    JLibourel Senior member

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    Seems more "Great Gatsby" than "Old World money" to me--just my impression.
     
  5. Liquidus

    Liquidus Senior member

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  6. Sir F

    Sir F Senior member

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    He really has. It's not only purple label but Ralph Lauren in general. I mean the music, the small details he uses in every picture. Even if someone don't like Ralph Lauren, he will automatically[​IMG]
     
    Last edited: May 15, 2012
  7. stevent

    stevent Senior member

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    Polo branding has always been amazing. All the details in every part of the product (like the handtags as well) are always top tier. Really only buy RRL now but kept a few tags from Polo from the 90s and early 2000s. So nice :slayer:
     
  8. atila

    atila Senior member

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    I'd say Victoria's Secret models blow these pretty boy's out of the water, but that's just me.
     
    2 people like this.
  9. Sir F

    Sir F Senior member

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  10. emc894

    emc894 Senior member

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    I agree it is much more Great Gatsby than "Old World money". If you look at how Ralph Lauren himself dresses, or look at the cars he collects, you see that the man has a thing for that period. I believe he dressed the cast for the movie Great Gatsby with Robert Redford and everyone basically wears RLPL.

    You could argue that Americans in that period were taking cues from England, which I'm sure is true, but that's a slightly different point. I heard somewhere that reporters anxiously reported what the Prince of Wales wore when he visited North America.
     
  11. Sir F

    Sir F Senior member

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    Also agree with you there. But do you think RLPL is the one that beats many other brand advertising or in general Ralph Lauren (all collection)?
     
  12. F. Corbera

    F. Corbera Senior member

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    The primary deficiency of Ralph Lauren advertising over the years is that all of it is completely devoid of a sense of humor and lightheartedness. This deficiency always keeps it one rung below being sophisticated.

    A contrary example from the off-the-rack world:

    [​IMG]

    [​IMG]

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    [​IMG]

    [​IMG]

    I don't know where people are getting the "American old money" and "Great Gatsby" connections. The look promoted in RLPL ads are more old Hollywood, and the cut that launched RLPL and which Lifshitz himself still wears (wide, padded, extended shoulders and nipped waist) is based on 1970s Blades of Savile Row more than anything else.
     
    Last edited: May 15, 2012
    2 people like this.
  13. DocHolliday

    DocHolliday Senior member Dubiously Honored

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    ^Makes it seem very striving. I like a lot of Ralph's stuff but have never understood the appeal of the ads.
     
  14. Frankie22

    Frankie22 Senior member

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    Love RLPL!!!!!
     
  15. Sir F

    Sir F Senior member

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    Well in somehow you think everything is perfect, looking at their clothes, background, music, models you just wanna buy the damn clothes and your brain plays with you [​IMG]
     
    Last edited: May 15, 2012
  16. musicguy

    musicguy Senior member

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    Those Kiton ads are really fantastic, B
     
    Last edited: May 15, 2012
  17. Blackhood

    Blackhood Senior member

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    I've never felt that at all, and I'm the kind of person who buys into almost anything with a decent advert.

    To me the RLPL always looked like something you'd see trying to represent the real world. For example if you've read An Inspectre Calls, I would happily set the entire play in a RLPL advert.

    There is something a little false about the whole thing. Like someone putting on a play about new money. It feels like a period drama, not a life being lived.
     
  18. emc894

    emc894 Senior member

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    You do have a point. But the fact is it is an ~40 year old American company that aims for an ~80 year old anglo-american aesthetic so it is inherently disingenuous.

    As for the Kiton ads, I think that is more lighthearted Italian vs. British/American. Italians supposedly are more concerned about looking as if they don't take themselves or their clothes too seriously and that's expressed in these ads. The austere aesthetic in RLPL ads or what you might feel walking into a savile row shop are just a different attitude.
     
  19. Holdfast

    Holdfast Senior member

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    I'm surprised at both your finding the RLPL ads lacking in humour and your feeling that those Kiton ones are sophisticated in their deployment of humour.

    RLPL ads are tremendously entertaining precisely because of their over-the-top earnestness. They are overstylised to the point of being an ironic pastiche of what a clothes advert should be, in the same way that the clothes themselves are stylised to the point of being an ironic pastiche of what English clothes are meant to look like. There's a tongue-in-cheek quality to the earnestness that screams out in a very camp voice. It's terribly entertaining to see these ads, and I sincerely doubt that those creating the ads aren't aware of that quality. I doubt they'd ever say it publicly, because that would destroy the fantasy, but the clothes, the poses, and the models are all so ridiculously arch that I have to believe it's intentionally camp.

    Even if not intended that way, that amusingly arch/ironic quality definitely appeals to my jaded eye, so I'm surprised it doesn't to yours! Maybe it's just a culturally embedded trait to enjoy laughing at people making an effort while simultaneously rather enjoying the effect it creates.

    The Kiton ads feel far more generic to me; very typical "look at us being clever with the branding here" advertising humour.

    I'd argue that the RLPL ones are better as can viewed on two levels (the superficial "serious" one, and the pastiche I see them as, thus appealing to two sets of consumers) whereas the Kiton ones are more unidimensional and feel to me like they're trying too hard to be cool and sophisticated.
     
    Last edited: May 15, 2012
  20. F. Corbera

    F. Corbera Senior member

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    While it is possible that RL Inc and its hired hands are slyly making fun of its customers, I think it more likely that what you view as camp is everyday operating obsequiousness to the proven marketing success of s single message over three decades. Try joking about Apple at an Apple meeting, or any other dominant American enterprise.

    True believers only. Period.

    Those ads are less Algonquin Round Table, and more Heavens Gate. I rather doubt any advertiser finding humor in Ralph Lauren's lifestyle branding would last long in a meeting with the company's bureaucracy.

    As for the Kiton ads: I'm not sure that I said that they were sophisticated...just more so for attempting to show aspects of life absent from the RL ads. They had some more interesting ones that I couldn't find quickly...in the few American publications in which they appeared, they stood out dramatically from the usual RL, Gucci, Hermes, etc type of thing. At least, I thought so.
     
    Last edited: May 15, 2012

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