reyn spooner's trademark inside-out fabric, emulating a sunwashed fade. Words by Jian DeLeon Photos by Jay Wen Reyn's began as a Hawaiian-inspired shirtmaker on California's Catalina Island. When it made its formal move to Oahu's Ala Moana shopping center as one of the burgeoning mall's flagship stores, it somehow acquired the moniker of the "Brooks Brothers of the Pacific." This may be due to founder Reyn McCullough's establishment of "Aloha Fridays" on the islands in 1966, when businessmen would be allowed to wear the floral-printed shirts to work. This practice eventually became commonplace on the islands. The label's real claim to fame came when McCullough, inspired by bleached-out, sunfaded fabrics of beach bums, began making his shirts with the fabric inside-out, creating the desired worn-in look. One of his most iconic designs is the Ivy-inspired pop-over shirt with a button-down collar, especially in the brand's "La Haina" print. The Reyn Spooner brand aims to channel that heritage and attention to quality and combine it with modern fits. With many designers like Engineered Garments infusing a little bit of island culture into their Spring/Summer collections for 2011, it wouldn't seem out of place to see this brand's popularity rise. Under the helm of CFDA-winner Gordon Thompson and designer Alice Chen-Galloway, the two have taken the brand into the future by doing things like collaborating with streetwear brands like Stussy and opening a flagship store in the youthful Waikiki. the brand's interesting take on micro-corduroy shirting -- a woodblock pattern. same shirt, different view. the revamped brand has made forays into outerwear like blazers . loud patterns are prevalent through the collection. patterned shorts and solid corduroy pants make an appearance. as do patterned board shorts. kind of makes you wish for an endless summer.