How much do most upscale restaurants markup on wines? A cali cab, Clos Lachance was like $145 at a restaurant I recently, and I'm pretty sure I saw it sitting on a rack at a store for about $30. Whereas, if you look at a bottle of d'Yquem from the mid 90s, it's maybe around $400-500 (much more for an older vintage)? A bottle of 92 Cristal was around $800. (I couldn't remember the exact figures. Is there a law of diminishing markup as one climbs up the quality ladder?