Request for anyone who has the previously-posted info about the ideal consumer

[stylemeup]

I am making this thread because a few months ago I read a post, I believe on this site but I could be wrong, consisting of a list of characteristics of the ideal consumer.

IIRC It was something to the effect of: he has no firm sense of who he is, his tastes change from week to week, he is very open to suggestion etc. etc.

Basically, it was a technical outline in list form of why the ideal consumer will buy anything, and buy alot of stuff while he's at it.

I can't remember precisely where I saw that post and I couldn't find it via the search function. The reason I bring this up is because it's highly relevant to something I'm studying at school, and I need to be able to reference it (hopefully to it's primary source too) with something other than my own memory in order to not appear sloppy if I include it in my work.

Would greatly appreciate any post which could direct me to this information.

Thanks a million.

 

[w.kevin]

http://www.styleforum.net/search.php

 

[stylemeup]

As I said, I tried the search prior to making this thread and I could not find what I was looking for via the search function. That is why I made this thread.