here is a question for anyone who wishes to answer. there may not be a right or wrong answer, but i'd like to know people's thoughts on the matter. hopefully you will see how the basic principle applies to ebay scalping. let's say you own a men's clothing store in your city. a man walks into your store, shakes your hand, and says, "good afternoon sir." you look him in the eye and say, "good afternoon." he proceeds to inquire about a sportcoat and you show him something close to what he describes. he tries it on, loves it, and says "it's exactly what i'm looking for. i'll take it." now, you know that across the street, at barneys, the exact same coat is on sale for 50% off retail. The price tag in your store is the full retail price. as the store owner, you have three options: a) send the man to barneys b) discount your jacket by 50% (you will still make a profit) c) charge the man full retail what do you do?