REEVES OFFICIAL AFFILIATE THREAD

Discussion in 'Classic Menswear' started by David Reeves, Sep 13, 2013.

  1. David Reeves

    David Reeves Affiliate Vendor Affiliate Vendor

    Messages:
    3,122
    Likes Received:
    2,075
    Joined:
    Feb 16, 2009
    Location:
    New York
    Yeah I went to the warehouse a couple of times but I think it was past it's sell by date. Used to be pretty good I think.
     


  2. David Reeves

    David Reeves Affiliate Vendor Affiliate Vendor

    Messages:
    3,122
    Likes Received:
    2,075
    Joined:
    Feb 16, 2009
    Location:
    New York
    Interview published today on Luxe in a City.

    Here is an excerpt where I talk about the thorny issue of Bespoke vs MTM

    In your words, what is the bespoke suit experience? What makes it different to the "made-to-measure" experience?

    Fundamentally, made to measure is an item made from adapted patterns. We make an individual pattern for every client. This is one of the few things that most people can agree on what differentiates a made to measure suit and a bespoke suit.

    Nowadays the term Bespoke is a very trendy word. In London, the Savile Row association tried to legally enshrine what a bespoke suit was. The courts decided that the term had moved on and was applicable to made to measure as well. So does this mean that the term is now useless? Well not really, although today it’s not a guarantee of quality or that you are getting a definitive article.

    As a consumer you need to look beyond the label, look at the product that is being offered and the service. For me the term isn’t a buzzword I discovered last year. When I started in this business 15 years ago, Bespoke was very much a niche luxury business, it was as simple as that and it was important for me to understand this. Is custom clothing in general a luxury business now? I would say less so when you can measure yourself and get sent a shirt a week later cranked out of a factory, order made to measure out of the back of a truck, or be assailed on the subway by suit salesmen because you are dressed well. However, those makers are not dealing in luxury and they do not understand it.

    The Bespoke experience, as I see it, is not simply about having a suit made for you, but having a beautiful garment made for you—it’s always more luxurious, because it’s made for you and you alone. We are getting back to the days when everyone had custom clothing, before they were mass produced. In that time all clothes were not created equally. Naming and semantics aside, I am simply in the business of making some of the best custom made clothing in the world.


    Full interview after the jump:


    http://www.luxeinacity.com/blog/david-reeves-bespoke--tailoringmen-fashion-in-nyc/
     


  3. David Reeves

    David Reeves Affiliate Vendor Affiliate Vendor

    Messages:
    3,122
    Likes Received:
    2,075
    Joined:
    Feb 16, 2009
    Location:
    New York
    Still turning out light weight clothes for the international clientele. Cotton half lined suit.

    [​IMG]
     
    Last edited: Nov 20, 2013


  4. David Reeves

    David Reeves Affiliate Vendor Affiliate Vendor

    Messages:
    3,122
    Likes Received:
    2,075
    Joined:
    Feb 16, 2009
    Location:
    New York
    Fit picture from last night. This was the first fitting I was feeling quite confident and I think it came out pretty good. Just have to adjust the sleeve rotation which will make the sleeve hang cleanly.

    [​IMG]
     


  5. Betelgeuse

    Betelgeuse Senior member

    Messages:
    5,283
    Likes Received:
    6,569
    Joined:
    Sep 25, 2012
    Location:
    Mexico City
    

    I'm no expert on marketing but you have very nice fits, why don't you model? Sometimes I think that it would be better to see a real guy in a suit perfectly tailored than a model. Something like the guys at the Armoury does or BNTailor.

    Sometimes when I see their pictures I don't think the same as when I see a model in a suit. Don't know how to explain myself but it's a very different way of looking things. :D
     


  6. Ennius

    Ennius Senior member

    Messages:
    394
    Likes Received:
    34
    Joined:
    Jun 9, 2012
    Hi David,

    What is your target market you are making the advertising for? I am not a marketing whiz but think it helps to consider who you are trying to reach. What are you offering him that he doesnt already have? Why does he need it?

    Could these be guys who are currently buying solid OTR stuff like Paul Stuart or Zegna but are ready to take it to the next level? Or will be ready once they see your clever advertisment?

    Ultimately I think good advertising addreses a need. Maybe the target doesnt know he has the need bit it resonates nonetheless.

    Again I am no marketing or advertising guy but am guessing you are not mainly after SF types. Perhaps successful men who should take their wardrobe to the next level with their success, or taking their wardrobe to the next level will help them move up professionally? That is definitely addressing a need.

    I like Jubei's direction with the dinner jacket.

    Wishing you good luck.
     


  7. David Reeves

    David Reeves Affiliate Vendor Affiliate Vendor

    Messages:
    3,122
    Likes Received:
    2,075
    Joined:
    Feb 16, 2009
    Location:
    New York
    

    Well about a 1/3rd of my clients on Savile Row were from New York. The ad is placed straight after an article on Savile Row in the magazine and the ad has the line from "Savile Row to New York" so its pretty on the nose. Really the intention is to catch a few expats or new yorkers that would usually go to Savile row or fly those tailors out to the States for consultations.
     
    Last edited: Nov 28, 2013


  8. David Reeves

    David Reeves Affiliate Vendor Affiliate Vendor

    Messages:
    3,122
    Likes Received:
    2,075
    Joined:
    Feb 16, 2009
    Location:
    New York
    [​IMG]
     


  9. gambit50

    gambit50 Senior member

    Messages:
    442
    Likes Received:
    71
    Joined:
    Apr 25, 2012
    Location:
    Hipster Doofusville
    


    You can use me and save yourself a few quid for your ad. Perhaps some clothing in return, haha.

    The dinner suit(in the ad or mock up) looks very nice.
     


  10. David Reeves

    David Reeves Affiliate Vendor Affiliate Vendor

    Messages:
    3,122
    Likes Received:
    2,075
    Joined:
    Feb 16, 2009
    Location:
    New York
    

    If you are Michael Fassbender, Ray Liotta, David Bowie, Christopher Walken, Ryan Gosling or Benedict Cumberbatch you have a deal.
     
    Last edited: Dec 1, 2013


  11. David Reeves

    David Reeves Affiliate Vendor Affiliate Vendor

    Messages:
    3,122
    Likes Received:
    2,075
    Joined:
    Feb 16, 2009
    Location:
    New York
    Been experimenting with my DB, put a rope shoulder on it and changed the button stance for a more English look;

    [​IMG]
     


  12. othertravel

    othertravel Senior member

    Messages:
    5,671
    Likes Received:
    778
    Joined:
    Feb 9, 2011
    Hey David,

    What's your advice to people with high shoulders. Should they avoid a structured shoulder (ala RLBL or Anthony Sinclair) and just stick with soft shoulders?
     


  13. Ennius

    Ennius Senior member

    Messages:
    394
    Likes Received:
    34
    Joined:
    Jun 9, 2012
    David,

    I love that suit. As I said earlier, it looks very aristocratic. Perfect for landed gentry!
     


  14. David Reeves

    David Reeves Affiliate Vendor Affiliate Vendor

    Messages:
    3,122
    Likes Received:
    2,075
    Joined:
    Feb 16, 2009
    Location:
    New York
    

    Thank you. Would you like to pick your suit up on Friday this week?
     


  15. David Reeves

    David Reeves Affiliate Vendor Affiliate Vendor

    Messages:
    3,122
    Likes Received:
    2,075
    Joined:
    Feb 16, 2009
    Location:
    New York
    

    Generally yes, but I think its all down to that rule "if it looks right it is right".
     


Share This Page

Styleforum is proudly sponsored by