GoldenTribe
Distinguished Member
- Joined
- Jan 7, 2010
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Man, Burberry branding is a mess.
I thought they merged Burberry Prorsum, Burberry London and Burberry Brit in order to increase the brand cohesion, but those were three distinct lines at three distinct levels (with the lower two of little interest from a SF POV) and it was all very straightforward.
Now, post-consolidation, they're still displaying at least four different renderings of the brand in a single purchase:
BURBERRY London England
Burberrys of London
BURBERRY
Burberrys Sport
... and the knight with the Prorsum flag just for extra confusion
Prorsum made tons of cool shearling and neoprene runway jackets for multiple consecutive seasons back around 2010-11, so it's sad to see what's happened since.
I thought they merged Burberry Prorsum, Burberry London and Burberry Brit in order to increase the brand cohesion, but those were three distinct lines at three distinct levels (with the lower two of little interest from a SF POV) and it was all very straightforward.
Now, post-consolidation, they're still displaying at least four different renderings of the brand in a single purchase:
BURBERRY London England
Burberrys of London
BURBERRY
Burberrys Sport
... and the knight with the Prorsum flag just for extra confusion
Prorsum made tons of cool shearling and neoprene runway jackets for multiple consecutive seasons back around 2010-11, so it's sad to see what's happened since.