Why ? from what I have seen of Cucinelli's shoes they are very clunky look wise. Their chukkas look more like the Clarks rather than Tetbury. Similarly their wingtips are trickers level clunky. These hiking boots look very sleek for a hiking boot from Cucinelli - From the picture, one can deduce that those shoes are made by Cucinelli. They have the aesthetic of Cucinelli. Plus, the pic was shoot at Pitti Uomo (although that does not prove any point). - BTW, why would you want to purchase hiking boots? Correct me if I'm wrong but it does not really snow in India.