I agree, but there's not really a popular group trend for this at the moment. Additionally, DBSS's take on it is downright funky and falls well outside of most people's concept of a "rocker" look. The label also has a bit of a skateboarder vibe too. I often think the label appeals to young skinny guys who cannot afford it. From a business perspective, the label is not very good. I've noticed lots of stores dropping the label in Japan.