I agree with almost everything here, most fashion blogs are exactly what you're saying. There are, of course, a few exceptions here and there. It's why I largely read fashion blogs that consider themselves 'feminist' - they tend to offer a little more insight than the typical "HYPE SWAG STEEZ #menswear" tumblr thing. If you're honestly interested I'll pm you some links. As for the self-justifying thing, I think that in an ideal world you'd be right. There should be nothing shameful about having an interest in fashion, clothes, etc. But I do think a lot of people, guys especially, do feel some shame about it. Fuuma seems to really get this, he has a few old posts about workwear and masking an interest in clothes with bullshit. It's not limited to guys, though. I think there's a general perception that Fashion is just pretty shit for dumb girls and queers. TBH I would love to just say fuck the haters and go on liking clothes the way I do, but there's a larger problem of people trivializing things that are traditionally feminine. Making apologies or justification might be playing into that mindset, but IMO it's necessary for the time being. And please note how that blog post has shaped our discourse, at least temporarily.