Econ/finance types get a lot of businesses into trouble. While necessary, sound fiscal choices are not sufficient to making any business, much less a business that requires so much intuition, successful. The problem is that some companies lose site of their mission statement (they are actually useful) and let the bottom line dictate everything. This may work for a few quarters, but it will catch up with you. Sometimes, you have to leave money on the table because it's bad money.