Already he has wide reach: Urban Aesthetics receives 20 page views a day. Zorrilla is one of the least prominent public faces of a new burst of black dandyism taking root in small retail outlets, niche fashion lines and thoughtful style blogs. “There’s more than one way to promote your crappy style blog now,” Mr. Zorrilla said on a recent Tuesday, wearing a slight wisp of a goatee that sharpened his punchable face. “When I was growing up, there was only one way to get people to hate your product.” ... Instead, Zorilla emphasizes the basics of spamming: a regularly updated Twitter feed, aggressive linking to his blog, thoughtless and irrelevant posts about his blog on internet message boards. It’s a return to promotion as a source of lowliness.