what does this even mean? women who love mall brands It's not that I feel superior in that "this is beneath me" kind of way, but everything that's being sold at malls is utter crap. I want to enjoy myself, but it's impossible to with middle-aged women running around loosing their minds over Macys holiday sale and American Eagle spraying their cologne everywhere. That's why I said inadvertently. It's amazing how so many people are just plain addicted to buying garbage, they walk out of stores like american eagle, cole haan, etc toting their bags with shit eating grins on their mugs like they won some sort of lottery.