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interesting - i always thought of murakami to write about atmospheres that are rather universals. the details while maybe not experienced directly can be appreciated. i always imagined japan and korea to be like that too. i'll have to see for myself someday.
you think china is getting that type of atmosphere?
speaking of forever 21 - weren't they started by some koreans? i think someone i know's family was involved in their start. i think they might be trying to start another fast fashion company now too. hm.
I don't know about China, partly because I haven't been there (and it takes me years to figure this **** out in plain English, I'm just really beginning to understand Korea and Japan and I've been out here 8 years, like I said) but also there's the fact that mainland China is so ludicrously big and populated, and Western consumer culture is just frankly afraid of it. It's to the point that companies think or really do need to make their products more 'Chinese' to sell over there. Considering the size of China though, they might really have a point. Hermes has a special Chinese brand, for example.
The Japanese and Koreans, they've never really needed that
- The Japanese tend to like importing stuff in their original state from foreign countries like France and England, and reveling in the fact that 'Japan has everything' Nowadays, some Japanese people are into the idea of more 'Japanese' ****, but that is no more deep than anything else, just a consumer niche.
- Koreans have spent years operating factories for foreign industry, and now that this country has more advanced forms of savings and loans (10 years ago, it was a cash society) there are a lot of Korean businesspeople turning on their masters, the foreign chains and companies, using the IP they were taught, spawning a bunch of Korean knockoff brands that can be considered 'the Korean ____' - this goes for a lot of things, but in clothes terms, an example:
For years, Polo made clothes in Korea, and some of the factory overstock was sold off the backs of trucks under the guise of it being 'fake', and obviously a lot was sold at super high prices in dept stores the affluent with huge brand name equity as a 'luxury brand' despite it being made domestically; obviously there came a point many years ago where it was too expensive to do it in Korea and they had to move to Vietnam, China, etc, but that left Korea with a bunch of people who knew how to make Polo clothes and the available material and equipment resources to do so; so what do you do? If you are Samsung, or something, with way too much cash, you start a bunch of domestically-made clothing brands that mimic the English country/American NE prep style of Polo, steal their font and create a embroidered logo to sew on the clothes as a mark, and name the brand something that elicits associations with Polo, such as 'Bean Pole' and 'Polham' and take over your master's old sales booth. Something similar happens often times with food businesses - 10 years ago there were tons of cheap pizza chains that served something that tasted just like Pizza Hut deep pan pizza from the 1980's, because they were all obviously started by former employees of Pizza Hut (the first) and they stole PH's recipe. Likewise there were some Subway sandwich imitators, TONS of Starbuck's and the Coffee Bean upstarts every day, etc. Proprietary technology theft is the only way they know how to do business here.
A lot of Korean plebes even take pride in the idea of these 'Koreanized' businesses, but really don't realize what it's all about.
So there's that, and then there's a very upper crust society who is interested in imported luxury goods, but for the real quality stuff, there are hardly any real buyers here, nobody knows what is going on still because it's just never been sold here, so there exists no demand for it in the future unless someone finds out about it from Japan or other trips abroad. Everything is very limited and very expensive.
-China: somebody else should fill in the blank here
Forever21 is indeed a Korean business, I think some savvy Korean American people figured out they could make great money selling the cheap Korean street market clothes at mall prices. They made a killing off that, it was a great idea; my friend told me last week that when he was going to Cornell for grad school a few years ago, he met some Korean-American girl who seemed very plain, she was interested in clothes and he said 'her style looked kind of young' and that she was always hanging out, didn't have a car or anything. On Spring break they went to LA and she called them and said to hang out at her house; she lived in BH so they went over to BH, found her house, it was like the biggest house on the street - turned out her dad is the guy who started F21. haha.