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You say France, but you mean major metropolitan areas. And you say everyone, but you mean a noticeable amount.
It's an American thing. American men, in particular, tend to spend on luxury brands and/or aggressively designed "special" pieces, for aspirational shoppers, and the low end, and are used to aggressive sales cycles. Essentially, the US lacks a large bourgeoisie willing and able to buy quality clothing. Check out your average professional man in the US, and he is highly unlikely to be spending much more on clothing then his European or Japanese counterpart.
When is the last time you saw a middle class American man wear a good scarf, for example. In France, this was every single guy on the street.
You say France, but you mean major metropolitan areas. And you say everyone, but you mean a noticeable amount.