Random fashion thoughts - Part II (A New Hope)

Discussion in 'Streetwear and Denim' started by LA Guy, May 15, 2015.

  1. pickpackpockpuck

    pickpackpockpuck Senior member

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  2. iamacyborg

    iamacyborg Senior member

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    It's not really lost revenue if return costs are priced into the item though.

    Once personalisation and data modelling becomes more widely adopted, I wouldn't be surprised if pricing was done on an automated 1-1 basis.
     
  3. LA Guy

    LA Guy Opposite Santa Staff Member Admin Moderator

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    I was just about to say this.

    Zappos, for example, spends vast amounts due to wrong sizing. iirc, Amazon, which is the parent company, bought a shoe sizing software specificially to try to cut into that expense.

    As for the increase in luxury good prices, I think that a lot of it is due to the lower end of the luxury goods market becoming filled with companies that are either the children or grandchildren of the premium denim market of the 2000s, that led to increasing the market for fashion and leading to a greater tolerance for higher prices in luxury clothing, overall.
     
  4. sepp

    sepp Senior member

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    That's a good suggestion.
     
  5. bry2000

    bry2000 Senior member

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    I agree with your observations. That is why I mainly shop in-store so that I can see and try on to keep my return rate minimal. If I do buy on-line, it is usually something that I have seen in person or I am very confident about the fit. Of course, I have purchased a few things on-line on spec (with mixed results), but those things are typically at deep sale prices with no returns allowed.

    There have been times that I have held off ordering something on line (from say thecorner.com) because I was unsure of the fit or whether I would really like it. If I had already done a return to that website that season, I would definitely not take a chance on something I was not sure about, even with free shipping/returns.
     
  6. jet

    jet Persian Bro

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    I don't think the consumers of slp and lanvin are people in those brackets. If someone can afford a $350k rolls then they can afford a $500k rolls and I don't know if I believe in an actual ceiling would ever exist in any case. True religions in 2005 cost 2-300, far more than apcs btw.

    Johan hit the nail on the head, they are attempts at figuring it out. The market for luxury sneaks and designer menswear is on an incline for the reasons I mention and possibly the pricing structure is being tested before it can settle down to an equilibrium. Only time will tell.
     
  7. iamacyborg

    iamacyborg Senior member

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    It's not just menswear, Topshop for example is selling £600 coats, which is well above what you'd expect from a fast-fashion retailer.
     
  8. johanm

    johanm Senior member

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    It's also hard to compare clothes retail prices with car/house prices. We don't know much about Mr. P's inventory or sales volume, all we know is an original offer price that in many cases is slashed by up to 70% during sales season. Also some of the pricing is surely designed to build brand equity/signal a price of entry for a given brand, in contrast to just maxing profits on the given item. Say Tom Ford sells 50 units of the $2k sweater but would have sold 1000 units of that sweater at $500. Don't know if it's right to conclude that the market "bears" the $2k price, even if it's a rational to price it there since it helps TF sell 1000s of bottles of $300 perfume.

    I'm skeptical of a pricing strategy premised on menswear as a simple Veblen good where people love paying higher prices for their goods. There's obviously a status symbol component to these purchases but (1) society as a whole is moving toward being more informed/rational on all types of buying decisions, and (2) even affluent people operate on a budget, especially as they spend higher % of their disposable income on clothes, and thus value considerations will play a role in how they deploy their cash.
     
  9. LA Guy

    LA Guy Opposite Santa Staff Member Admin Moderator

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    This is a result of the growth, or really, the birth and emergence, of the "high end high street" brands, that in many ways mimcs higher priced designer goods and luxury brands.

    Until about 2000, this category simply did not exist. The fashions that you could get at a high end "streetwear" store, had essentially nothing in common with what you could get from a high end, designer focused, boutique or department store, like a Barneys. The Acne's and Ami's of the world simply did not exist at that time. APC, even, was a very different beast then what it is now. It was highly casual (lots of sweats, one of their two jeans models, the "Anglaise" was a baggy streetwear model - the inspirations were much more military surplus inspired) and the prices were considerably lower - to the point that a graduate student could afford it regularly. The emergence of the "subdesigner" category, that offered cool clothing that had styles much more aligned with designer styles, but at more accessible, but still high prices, conditioned the market to support higher prices. I remember when @jet talked a lot about Common Projects prices, and $250 seemed really high for sneakers. Nom de Guerre, moving away from streetwear roots, started to sell tweed M65s (I still have mine) for $800 in about 2005, which was as high as a Costume National coat (also still have it) was, just 4 years previous. The designer brands repriced to adjust to the new realities, both to make more $$$ and to further differentiate from the oi polloi that was pushing up to that space that had previously been rarified air.

    This was more true of the US than of Europe, and definitely than of Japan, but the US is, and remains, the biggest market for luxury goods, anecdotal stories aside.
     
  10. GoldenTribe

    GoldenTribe Senior member

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    btw, oi polloi is the store name but hoi polloi is the general [Greek] term for the unwashed masses.
     
    Last edited: Nov 29, 2015
  11. LA Guy

    LA Guy Opposite Santa Staff Member Admin Moderator

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    Huh. I though that the spellings were interchangeable. I liked oi polloi just because Hoi Polloi sounds like a good noodle dish.
     
  12. cyc wid it

    cyc wid it Senior member

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    Where to kop cozy lined denim trucker jacket. Can be indigo, khaki, etc.
     
  13. gettoasty

    gettoasty Senior member

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  14. cyc wid it

    cyc wid it Senior member

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    Interesting, but was hoping for lined body too. Did Louis W x APC have one?
     
  15. gettoasty

    gettoasty Senior member

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    i don't really follow APC much nowadays, no idea

    ask jet
     

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