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Hmm has there been brands, big or small, that have successfully transitioned from being in retailers to direct to consumer?
I would think social media would help in that regard. But I bet the challenge is cultivating an audience willing to buy your stuff.
There’s so much stuff out there that it’s probably difficult to stand out and differentiate yourself, especially in clothing.
gustin was sold in stores for a while and then legit went d2c with the wholesale price