This is very true, I've gotten items since when the store first opened and there is a huge drop in quality. The initial line was also priced a lot lower. Real MOP, very well cut. Got their cotton peacoat for $50 and it's lasted me 5+ years of heavy use. Only really started fraying/fading this past spring. As you said, it's not as nice anymore (but still decent and I'd say better than blue label in terms of quality and fading). The cut has changed quick a bit, I used to wear larges and the mediums fit me better now (I have lost some weight but not to the point where I changed sizes). Edit: Just remembered when some of the rugbys had leather patches on elbows as well as the choice of a few more patches for $5 each. I remember thinking damn $98 for this? Now it's at least $150 and nowhere close to as nice. This is false. It worked in stores until last winter and online until March or so. And when you combined, the student went down to 10% off the final sale price. It's only regular priced now. (at least for Northern California stores) Rugby is better quality without question. The smaller skulls are not douchy, especially when it's subtle. The striping on the edge of collars / shirts is a nice touch. I used to get large, now I get medium, sleeves are around 35 by dress shirt measurements, slightly longer than normal. The cut of the shirts were a slightly slimmer custom fit before, now it's something different a bit wider cut.